News & Insights

Tower Software/HPE

Tower Software, now part of HPE, developed and sold a leading document and records management system called TRIM, letting organisations create, manage and increase security of electronic and physical enterprise information records before their safe disposal.

With a scarcity of suitably qualified marketing resources in supporting the growth of its European business channels through a new Business Partner Programme, Tower Software outsourced channel marketing activity and the delivery of the programme to Sine Qua Non. Activities included the production of a comprehensive channel marketing plan, the creation, writing and design of a Partner Programme Guide, the specification, build and management of a Partner Portal, the integration of the programme into the existing Tower Software website, the setup of processes and guidelines to enable cooperative funding, joint campaigns and co-branded collateral and the organisation of the first ever Tower partner campaign from strategy through to implementation.

Tower Software’s Marketing Manager, Philippa Ochonski explained, “During this period Sine Qua Non essentially became part of the Tower team and without their support we would have been unable to make such tremendous headway in our marketing activities”.