News & Insights

Micron CPG Lexar Rally Spain Hospitality Programme

Highlights from Micron CPG’s biggest Lexar WRC Hospitality event of 2015: Rally Spain. With over 70 guests in attendance, Sine Qua Non managed the entire process from conception to reality. Six days of activities included Lexar business meeting and networking opportunities, exclusive VIP WRC stage viewing, local Spanish culture and finally, a once-in-a-lifetime co-drive in […]

Micron CPG Lexar Rally Australia Guest Programme

Last month Sine Qua Non International took four prize winners from France and Germany, as well as five business customers, along to WRC Rally Australia for an exciting guest programme. The trip forms part of Lexar and Micron CPG’s sponsorship activation and hospitality programme, an extension of the Official Supplier deal which commenced at the […]

Land Rover goes grassroots for Rugby World Cup sponsorship

SQN CEO Claire Ritchie @MsRichTea discusses how sponsorship is about more than just putting two entities together – it’s about matching brand attributes and a common vision to create win-win partnerships.  I was pleased to read the recent news of Jaguar Land Rover (JLR)’s sponsorship of the Rugby World Cup (RWC), which the auto manufacturer is already […]

Takeaways: Henley Royal Regatta Event Review

Sine Qua Non International assisted in social media management and video production for the 176th Henley Royal Regatta. Digital Marketing Executive Rob Horne (Instagram: robchorne / Twitter @rch_93) reflects on the experience of bringing one of Britain’s oldest sporting and social events into the digital age.

Formula E interview with Venturi’s Jim Wright

We spoke to Jim Wright, Commercial Director of the Venturi Formula E Racing Team, about Formula E’s first season, its commercial value, what’s happening in season two and of course, its distinctions from Formula One. With just the final round, and two races, to go at Battersea Park in London, it is the opportune time to sit […]