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War of the words

October 5, 2017

There’s a buzz about town. Authors, celebrities, politicians and sports stars are descending on Henley-on-Thames for the annual Literary Festival.

Featuring, among many others, are Michael Morpurgo, Roddy Doyle, Richard Osman, Paula Hawkins, Mary Berry and Greg James: it’s a smorgasbord of talent to cater for all audiences.

Wandering around our quaint, picturesque town yesterday lunchtime – in the hope of bumping into Prue Leith if we’re being brutally honest – got us thinking about the value that the written word play in modern day PR and communications.

You don’t have to go far these days without an agency pushing the power of visual storytelling, and they are absolutely right to do so. But, as with all things, it’s a fine balance.

Our in-house graphic design team are always trying to find more blank space, while us scribes endeavour to cram as many words onto a page as will fit. The best solution for our clients is often where we find a compromise.

Words (literally) deserted Theresa May during her uncomfortable speech at the Conservative Party Conference on Wednesday. However, when used correctly, the written word remains a powerful weapon in PR.

Is the humble press release dead? No, but it now operates alongside a wider number of tools in our communications arsenal that tell a client’s story in different ways to multiple audiences.

A picture tells a thousand words, but sometimes a thousand words paints that picture in a different light. Much like the Henley Literary Festival, we adopt a smorgasbord of communications tools that are tailored to reach the widest audience possible.


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN