We’re all using social media on a daily basis, but are businesses really making the most of it to help achieve their marketing objectives?

It’s no surprise that social media continues to become a prominent marketing format for brands and businesses. With over 3.6 billion people using social media, remaining informed about the latest trends and social media marketing has become a recent focal point for many businesses. Ultimately, it can help companies optimise strategy, reach business goals and market their products and services.

We are living in a world where everything happens online and the rise of digital marketing is more crucial than ever. A social media presence can be beneficial for any business as it continues to contest with many traditional marketing methods. However, it can be difficult for businesses to fully capitalise on social media and its benefits as it’s an ever-changing marketing stream, not helped by new social platforms being revealed almost every month. Understanding the benefits and relevance of social media and the different platforms on offer can help businesses reach new audiences and further generate sales.

Here we reveal some of the major benefits of social media and why you should consider spending more time to thoroughly utilise it for your day-to-day business.

Brand Awareness

One of the main benefits is that social media can enhance your brand awareness; it provides an access point for audiences to discover and learn about your brand. The more you market your business on social platforms, the more known you become to consumers who are likely to purchase from you. A great brand presence on social media can drive consumers to purchase your products and give brands a leg up over their competitors. Starting off by posting a few pieces of content, and consistently, can generate a lot more attention around your brand and also generate a wider audience for your business.

Cost Effectiveness

Social media platforms are free and accounts can be set up with ease. Being active on platforms and consistent with publishing content frequently can help increase business. A positive return on investment can be boosted, as long as you are producing engaging content to capture the attention of your audience. Additionally, there is the opportunity to utilise paid campaigns across these platforms. The choice of budget is entirely in your hands and you can target exactly who you want to through audience demographics.

Increased traffic

Social media will automatically increase your website traffic. By sharing content on social media, it provides an opportunity to direct users towards your website via a call-to-action. A focus on sharing consistent and quality content can generate more inbound traffic from many individuals and can lead to business conversions. Enticing your audience with social media posts will result in audiences further researching your brand and website.

Customer service benefits

Enhanced engagement on social media can lead to improved customer service. Social media provides the opportunity for you to communicate directly with your audience. The better businesses engage with users, the greater chance they have for conversion. Social platforms provide consumers a place to ask questions, make requests and recommend changes. This can considerably enhance brand image, loyalty and business operations.

Brand authority

Lastly, a social media presence emphasises the professionalism of a business as well as an influential position in its industry. Brand authority shows that a business encompasses expertise in their niche as a result of publishing forward thinking and leading content. This provides assertion with customers as they begin to think of the company as a thought leader within the industry. Regular positive interaction leads to audiences building a positive image about a brand.

The importance of social media for businesses is more relevant now than ever before. With all the benefits mentioned above and incorporating the right strategy, you can achieve effective results. The earlier you start, the faster you will see the growth. It is never too late to begin your social media journey and if you do require assistance with it for your business, we would be more than happy to help you. Feel free to get in touch with us at hello@sqn.agency.