News & Insights

One of the UK’s largest and most respected Xerox concessionaires, Xeretec engages customers through a combination of reliable, personable service and the latest offerings in digital print technology.

As a high growth business with historical strength in the Thames Valley and Southampton, Xeretec was eager to use PR in celebrating regional heritage and cultivating strong, local relationships with exceptional customer service, leading edge printing technology and attractive financial solutions. Selling into two key market areas of professional, production systems and integrated, cost effective office systems, Xeretec needed to address business buyers through local and regional media as well as the professional print and print management market through national trade press.

In order to support the growth objectives of the business, Sine Qua Non delivered full-service PR including trade show support, product and solution launches, customer case studies and company acquisition coverage to raise awareness and support the drive to acquire and retain new customers. SQN also provided marketing support for promotions including direct mail and website campaigns. We introduced Xeretec to a sponsorship opportunity in the British Supersport Championship, which we activated through the in-house production and delivery of a team race guide at each event.